Subway Introduces Fresh-brewed Iced Tea

 

Subway has introduced the freshly brewed refreshment FUZE iced tea to its nearly 22,500 restaurants across the U.S.

 

FUZE is compatible with the sandwich chain’s fresh platform, which provides healthier on-the-go meals for those with busy, active lifestyles. Each FUZE tea contains natural tea antioxidants and provides 10% of recommended daily vitamins B3, B5, B6, B12 and C per 8 ounce serving.

 

“FUZE fresh-brewed tea demonstrated excellent results in our extensive consumer and market testing,” said Bill Schettini, Chief Marketing Officer for the SUBWAY chain. “Like our bread, which is baked fresh daily in each restaurant, we will be brewing FUZE throughout the day to bring the delicious taste of freshly brewed tea to our customers. FUZE will provide another refreshing choice for our customers just in time for the hot, summer weather.”

 

Franchisees in the test markets who have been selling FUZE said customers love having a fresh-brewed iced tea available with their meals, just like they would make it at home.

 

“I have found that customers really like FUZE because they can taste the difference in a freshly brewed tea,” said Mark Devoto a SUBWAY franchisee with three locations in Massachusetts. “There’s no question; customers tell us we have a product that is better than anyone else has.”

 

 

css.php