Gulf Oil L.P. is now offering consumers the ability to lower their price of gas through a powerful new retail partner program.
The program, known as Override, is easy to use. All consumers have to do is shop at such retailers as Shaw’s Supermarkets or Dunkin’ Donuts to earn a savings on fuel purchases. Shoppers who make a minimum purchase of $50 worth of groceries with their Shaw’s Rewards Card earn an immediate 10 cents off a gallon of gas up to 20 gallons at a participating Gulf Oil location.
Dunkin Donuts’ customers who purchase at least $20 (which can be accumulated over multiple visits) with a Dunkin’ Rewards Card, earns 5 cents off each gallon of gas at Gulf. Those savings can then be redeemed immediately at participating Gulf locations throughout New England.
Either partner card–the Shaw’s or Dunkin’ Card–can be swiped right at the gas pump to earn the savings.
“Gulf Oil is always on the hunt for creative, unique programs that help the driving public,” said Gulf Oil President and Chief Operating Officer Ron Sabia. “The ability to extend a savings program to consumers is a fundamental part of our strategy to grow as the leading downstream energy distribution company. The key attributes of Override are its link to strong retail partners, our extensive network of Gulf locations and the immediate roll back of pump prices.”
The gas savings program with Gulf is currently being piloted at eight locations in the Worcester and Gloucester, Mass. markets, and will expand to hundreds of locations throughout New England on March 27.
“The response to the program from our Gulf branded distributors and dealers has been outstanding,” said Gulf Chief Marketing Officer Rick Dery.
The Override program was launched in 2007 with Shaw’s Supermarkets and was an immediate success. In the fall of 2008, Override added more than 250 Dunkin’ Donuts locations in New Hampshire and Maine to the program, creating greater coverage where customers could earn gas savings.
To date, Override has saved more than $10 million for thousands of participants throughout New England since the program began.
The unique power of Override is the ability of its participants to combine their savings from more than one retail partner. By registering their rewards cards at Override.com, consumers can link the savings earned at more than one retailer to maximize their savings at the pump.
Gulf Oil distributes fuels through a network of more than 2,400 Gulf-branded gasoline retail centers, 12 proprietary oil terminals and a network of more than 50 other supply terminals.