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QuikTrip Welcomes Anthony “Showtime” Pettis

XYIENCE schedules Atlanta c-store appearances for UFC lightweight champion. XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis is set to make four Atlanta area appearances that include three QuikTrip convenience store locations on April 20-21. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of

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Circle K Renews Xenergy’s National Brand Status

“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the

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Daily’s Convenience Stores Hosts Mark Hominick

UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.

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Frostberry Energy Blast

XYIENCE, maker of Xenergy, the offi cial energy drink of the UFC, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed

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Circle K Store To Welcome Mixed Martial Arts Superstar

XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store. Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva is scheduled to sign autographs at the

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Casey’s, XYIENCE Launch Sweepstakes

Customers can win a trip to a UFC event in Las Vegas or pre-paid gas cards. Casey’s General Stores and XYIENCE, maker of Xenergy—the official energy drink of the UFC, are teaming  to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest

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Sunoco APlus Convenience Store Welcomes UFC Champion

Mixed martial arts fans can visit athlete Matt “The Terror” Sera at a local Sunoco APlus store. Sunoco APlus  Convenience Stores and XYIENCE, the maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra.  The former UFC welterweight champion

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XYIENCE Launches Summer Sweepstakes

QuikTrip and independent retailers join XYIENCE in text message-based summer promotion. XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text message-based summer sweepstakes, including one with QuikTrip (QT) Convenience Stores and a second with hundreds of independent convenience stores throughout the

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Mac’s, XYIENCE Partner for Sweepstakes

“We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors,” says Mac’s spokesperson. XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Mac’s Convenience Stores Inc., a division of Alimentation Couche-Tard, have

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Circle K Elevates Xenergy To A National Brand

Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The

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Sunoco and Sheetz Introduce Xenergy

Starting in March, energy drink Xenergy is set to appear in 818 corporate and 642 independently-owned Sunoco stores and 320 Sheetz locations. C-store chains Sheetz Inc. and Sunoco Inc. both have opted to add XYIENCE’s Xenergy, the official energy drink of the UFC, to their stores, expanding the brand’s presence on the East Coast. Between

Circle K, XYIENCE Award Harley-Davidson Prize

Circle K and XYIENCE, maker of Xenergy, announced that Dolly Charley of Akron, Ohio is the lucky winner of their Harley-Davidson sweepstakes. The text-message based contest, which took place in partnership between XYIENCE and Circle K Great Lakes Division stores in nine states, offered shoppers the opportunity to win a Harley-Davidson Sportster 883 Low. “Our

Xyience, Serra Extend Partnership

Xyience is extending  its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for Xyience, the maker of Xenergy, the official energy drink of the UFC, since May 2009. “Matt Serra is not only an exceptional athlete, but he’s proven to be 

Circle K Offers Harley-Davidson Sweepstakes

XYIENCE is offering Circle K convenience store shoppers in select states the chance to win a new Harley-Davidson Sportster 883 Low in a text message sweepstakes contest. The contest, which launches Sept. 1 and runs through Oct.31, includes participating stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts. Legal residents of

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