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White Castle, Wal-Mart Team for Slider Giveaway

Some 10,000 sliders will be given away in Panama City Beach, Fla. White Castle is teaming up with Wal-Mart to bring the Original White Castle Slider to Panama City Beach, Fla., during spring break.  The Wal-Mart Supercenter in Panama City Beach will host the one day giveaway of 10,000 burgers. The party starts Saturday, March

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QSR White Castle Testing Beer and Wine Sales

Can alcohol sales and an expanded array of food choices provide the boost White Castle is seeking? QSR chain White Castle, a 90-year-old hamburger chain that sells square “slider” burgers, has begun serving beer and wine in an Indiana location as part of a test program, the Chicago Tribune reported. And White Castle is not

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Packaging Fit for a King

After nearly 10 years, White Castle Food Products has changed the look of its retail packaging for its six-pack boxes of hamburgers and cheeseburgers. The packages showcase new photography featuring hamburgers and cheeseburgers on the front and information about White Castle restaurants on the back. At the request of customers, the company has included instructions

White Castle

White Castle has had the same packaging design for nearly 10 years.  “We are trying to align ourselves closer to our restaurants and we’re promoting our association with our restaurants on the back of our new packages”, said Kelly Collins, Marketing Supervisor for White Castle Food Products.   The new design includes a picture of a

White Castle To Be Featured Sunday On “Undercover Boss”

White Castle is participating in the upcoming episode of the CBS show Undercover Boss.  Dave Rife, White Castle family member and owner is scheduled to appear this Sunday, Feb. 28 at 9:00 pm EST. The one-hour program is devoted to White Castle with Dave visiting restaurants, a bakery and a White Castle Distributing plant where

7-Eleven Gained $1.5 Million In Media Value

7-Eleven gained much in the way of free marketing when CEO and President Joe DePinto debuted on the CBS new hit show Undercover Boss, Front Row Analytics reported. According to Front Row Analytics, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences on the TV

DePinto Goes Undercover

  Dallas-based 7-Eleven Inc.’s Joe DePinto is starring on CBS’ new reality show Undercover Boss, later this February and is appearing on the Oprah Winfrey show to talk about what he discovered walking in his employees’ shoes, the Dallas Morning News reported. The show reveals the impact of decisions made at the corporate level, defining problems

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