CRYSTAL LIGHT

Fruit Punch in a Box

CRYSTAL LIGHT promotes its new bag-in-box liquid concentrate lineup with CRYSTAL LIGHT Fruit Punch. Convenience store operators can encourage customers who love drinking water to trying CRYSTAL LIGHT’s new offering. The bag-in-box dispensers are easy to set up and save operators from the messes that are caused by self-mixed pouches. Operators can just hook up

Bottled Water Bouncing Back

Bottled water’s bubble may have burst the past couple of years, but retailers with private label water have done just swimmingly, and retailers are optimistic that the next 12 months will be equally strong. The packaged beverages subcategory enjoyed decades of growth, as consumers increasingly chose refreshment that fit their healthier lifestyles. From 1984 to

Competitive Pricing Key to Water Sales

Operators hoping to do well with bottled and flavored waters in 2010 need to understand what both water and bottles mean to today’s consumers. Following a decade of steady growth, bottled water sales in c-stores declined last year as consumer spending lagged due to higher fuel prices and the economic recession. But many retailers and

Driving Cooler Sales

The economy, the environment and the weather. All three are impacting the sale of bottled water this year. From 1997 until 2007, consumers were thirsty for bottles of clear, refreshing water. Between 2003 and 2008, bottled water sales grew 59% to $5.1 billion, making it one of the fastest-growing drinks on the market. Consumers believed

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