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Mielke Oil Signs on With VP’s Retail Branding Program

VP Racing Fuels Inc. announced the newest addition to its roster of retail brand partners — Mielke Oil Co. Based in Little Falls, Minn., Mielke has distributed VP’s race fuels and other performance products for two years and sees much opportunity in VP’s brand program. “VP enjoys a great reputation for quality products in the

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Duncan Oil Partners With VP Racing Fuels

Distributor sees VP as “next cool thing” for consumers. Duncan Oil Co. has signed on as the latest partner to VP Racing Fuels’ national branding program. “We think VP has an operating model that separates them from other suppliers,” said Roger McDaniel, president of Duncan Oil.  “VP’s image package is outstanding and its credit card

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VP Racing Fuels Announces New Employees

Industry Veteran Rugg to help launch new product lines. VP Racing Fuels Inc., has appointed James Rugg as business development manager-automotive, consumer products to support its growing line of consumer products. “We’re pleased to bring on someone of James’ caliber and experience,” said Dennis Stanko, VP’s director-consumer product sales. “He has a broad and diverse

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VP Offers C-Stores A New Branding Program

VP Racing Fuels is in the process of creating alternative branding solutions for the retail industry. VP hired both Bryan Noonen and Matt Schuster to be regional mangers of branded wholesale business development because of their background on branding. VP expects to leverage the valuable industry expertise Noonen and Schuster acquired at past companies to

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