water

Solid Growth Projections for Bottled Water and Sports Drinks

Water continues to briskly flow into and out of convenience stores. The key for retailers is to cut through the clutter and put together the most profitable set possible. Bottled water volume overall grew a little over 4% in 2011, according to preliminary tracking figures from the Beverage Marking Corp. (BMC). The single-serve retail PET

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Enhanced Beverage

New vitaminwater stur-D, a blue agave, passion fruit and citrus blend, is the first enhanced water and juice beverage to include vitamin D and calcium, which helps support strong bones, and vitamin C. Vitaminwater stur-D is also the first nationally available enhanced water and juice beverage with a blue color that’s derived solely from fruit.

Let It Breathe

Fire Mountain Beverage Co. launched a new trademarked product FIVE O(2), which stands for Flavor Infused Vitamin Enriched with Oxygen. This product is an oxygenated, flavored water product with vitamins, and it has been developed in four initial flavors—-lemon, tropical, berry and mango. These products take advantage of current market-trends in the beverage industry that

ZUN Energy-Plus Enters Midwest

Packaged in a patent-protected, retro-style rocket bottle, ZUN, a new Energy-Plus beverage, is continuing its national rollout, entering stores in 11 Midwest states. “Stores are reporting that ZUN is selling fast and selling out within just days of placing,” said Brian Stearns, founder and CEO of ZUN. “The ZUN brand is quickly gaining favor with

Friendly Service Station Inc. Opens New Location

A new gas station in Wilton, Conn., is attracting customers with “fair and reasonable prices,” from its coffee bar to the gas pumps, the Wilton Bulletin reported. Trumbull, Conn.-based Friendly Service Station Inc., is the parent company of the new Citgo station and c-store on 386 Danbury Road. The store opened its doors on Dec.

Driving Cooler Sales

The economy, the environment and the weather. All three are impacting the sale of bottled water this year. From 1997 until 2007, consumers were thirsty for bottles of clear, refreshing water. Between 2003 and 2008, bottled water sales grew 59% to $5.1 billion, making it one of the fastest-growing drinks on the market. Consumers believed

Specialty Water

TOP PERFORMERS Glaceau VitaminWater (Coca-Cola Co.) Gatorade, Propel (PepsiCo) SoBe Life Water (PepsiCo) HONORABLE MENTIONS Metromint With demand for enhanced waters showing no signs of abating, it is clear that consumers continue to seek the benefits of vitamins and other specialty ingredients in their beverages. According to a Nielsen study released in November, the unsweetened

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