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Growing Roller Grill Sales

From hot dogs and sausages to ethnic foods like taquitos and egg rolls, roller grills continue to prosper at convenience stores. By Howard Riell, Associate Editor Roller grills—if handled correctly—offer a great opportunity to grow sales. But as simple and relatively labor-free as they are, they still require management oversight, employee training and some marketing savvy. It’s

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VERC Enterprises Receives Best of Plymouth Award

VERC Enterprises selected in convenience store category for fifth consecutive year.  For the fifth consecutive year, VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout eastern Massachusetts and New Hampshire has been selected for the Best of Plymouth Award in the Convenience Stores category by the U.S. Commerce Association (USCA), a

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VERC Enterprises Recognized During “Celebrating Families” Event

Commitment to hiring individuals with developmental disabilities honored. VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout Eastern Massachusetts and New Hampshire was recognized for its commitment to hiring those with developmental disabilities during the 16th annual “Celebrating Families” event at the State House. The Patrick-Murray Administration honored individuals and families

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VERC Enterprises Honored by NECSA

Employees Shan Muhammad and Steve Vieira win association awards. VERC Enterprises, which operates 24 convenience stores throughout Eastern Massachusetts and New Hampshire, announced that two of its store managers have earned awards of excellence from the New England Convenience Store Association (NECSA). Shan Muhammad, manager of the VERC Commerce Way Mobil in Plymouth, Mass., has

Richard Cleary, manager of the VERC Pembroke Mobil & Dunkin Donuts, presents a check for $500 to David Summergrad, principal of North Pembroke Elementary School.

VERC Enterprises Presents Grant to North Pembroke Elementary

Through the ExxonMobil Educational Alliance Program, Verc Enterprises gives back to the community. VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout eastern Massachusetts and New Hampshire, recently presented North Pembroke Elementary School with a check for $500, a grant made possible through the ExxonMobil Educational Alliance Program. Funded by the

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VERC Enterprises Named Employer of the Year

Westwinds Clubhouse to present  VERC Enterprises with an award at its Massachusetts Clubhouse Coalition awards ceremony April 10. VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout eastern Massachusetts and New Hampshire, has been named Employer of the Year by Westwinds Clubhouse in Fitchburg. “VERC Enterprises was selected for this honor

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VERC Receives Boston Globe Top Places to Work Award

President Leo Vercollone accepts award during Nov. 3 ceremony. Duxbury, Mass.-based VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout eastern Massachusetts and New Hampshire, has been named by the Boston Globe as a recipient of its 2011 Top Places to Work award. VERC Enterprises was recognized as one of 100

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Putting the Community to Work

With 20% of its staff now made up of challenged and disabled individuals, VERC Enterprises has earned a reputation as a top employer. By Erin Rigik, Associate Editor. VERC Enterprises, an independent convenience store, gasoline station and car wash operator in eastern Massachusetts and New Hampshire, has reached a new milestone by including challenged/disabled individuals

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Seizing Control of Smokeless Sales

Convenience store retailers are still concerned over the FDA’s involvement in smokeless tobacco, but many expressed optimism that the category can continue to thrive. By Howard Riell, Associate Editor. While taxes and regulations haven’t impacted sales of smokeless tobacco products as much as some had predicted, it remains up to retailers to continue aggressively marketing

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VERC Employee To Throw Red Sox Pitch

Nestlé Waters selects John Burgess to toss ceremonial first pitch based on his 19 years of excellent c-store service.  John Burgess, a 19-year employee with VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 24 locations throughout eastern Massachusetts and New Hampshire, has been selected to throw out the first pitch at the Sept.

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VERC Enterprises Achieves Goal

Some 20% of the 200 employees at VERC Enterprises have physical or mental disabilities or challenges. Helping employ these individuals has been a huge focus for CEO Leo Vercollone. VERC Enterprises, an independent convenience store, gasoline station and car wash operation with 23 locations throughout eastern Massachusetts and New Hampshire has reached its goal of

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Tobacco Forges an Electronic Transformation

E-cigarettes are a relatively new product, but for convenience stores they are beginning to make a big impact on sales. By Howard Riell, Associate Editor. While electronic cigarettes show promise as a growing tobacco subcategory, two issues are threatening its widespread growth. One is the looming threat of government regulation, which most agree is inevitable,

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VERC Enterprise Customers Receive Free Bottled Water With Fill Up

Customers in June get free half liter bottles of Nestlé Pure Life with fuel purchase. In an effort to help ease the pain at the gas pump, VERC Enterprises, a convenience store and Mobil/Gulf gasoline operator with 23 locations throughout eastern Massachusetts and New Hampshire, is giving away free bottles of Nestlé Pure Life water

VERC Enterprises Aims and Delivers

VERC ENTERPRISES AT A GLANCE   VERC Enterprises was launched 35 years ago by Paul Vercollone and his father Eugene in 1975 with a single gas station/car wash in Marshfield, Mass. Leo Vercollone, the company’s current president and CEO, joined the team after he graduated from Boston College in 1977. Paul continues to oversee the

Driving Car Wash Profits

Increasing profits at the car wash depends on two tasks: drawing new customers and tempting current customers to increase the frequency of their visits. Determining which tactics will best accomplish these feats is where it gets complicated. Tactics that are working for many in the industry include touting loyalty programs, embarking on water-saving initiatives, participating

VERC Enterprises Fundraises For Flood Victims

In response to the devastating floods recently experienced in the country of Pakistan, VERC Enterprises, an independent convenience store, gasoline station and car wash operation with 23 locations throughout eastern Massachusetts and New Hampshire, has initiated a fundraising effort at each of its stores to assist those affected by the natural disaster. “VERC Enterprises currently

VERC Enterprises Achieves Workplace Goal

VERC Enterprises, an independent chain of gasoline stations and convenience stores throughout the region, has reached its goal of having a workforce made up of 15% disabled/challenged individuals within their stores, dBusinessNews reported. Leo Vercollone, CEO of VERC Enterprises, said his company has long believed in the value of reaching out to individuals who have

Embracing Automated Cash Control

More convenience store operators are phasing out their drop safes and replacing them with sophisticated cash management systems that perform a variety of functions more easily and quickly than ever before. One of those is the linking of computer networks for easier access to information throughout the organization. In doing so, cash shrinkage due to

Car Wash & Equipment

TOP PERFORMERS Mark VII Equipment Inc. Ryko Manufacturing PDQ Manufacturing Inc. HONORABLE MENTIONS Ecolab Inc. Autec Inc. If your car wash is poorly maintained or functioning improperly, it’ll be dead in the water in no time.   “First of all, make sure that the car wash itself is functioning and in good shape,” said Mark

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