Four flavors of the sugar-free, zero calorie energy drinks to hit store shelves in south Texas. Stripes Convenience Stores and XYIENCE Xenergy have partnered, giving the energy drink a greater presence in south Texas and adding to Stripes’ energy assortment. Stripes plans to carry up to four flavors of the sugar-free, zero calorie energy drinks,…
QuikTrip Welcomes Anthony “Showtime” Pettis
XYIENCE schedules Atlanta c-store appearances for UFC lightweight champion. XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis is set to make four Atlanta area appearances that include three QuikTrip convenience store locations on April 20-21. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of…
Circle K Renews Xenergy’s National Brand Status
“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the…
Casey’s, XYIENCE Launch Sweepstakes
Customers can win a trip to a UFC event in Las Vegas or pre-paid gas cards. Casey’s General Stores and XYIENCE, maker of Xenergy—the official energy drink of the UFC, are teaming to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest…
Sunoco APlus Convenience Store Welcomes UFC Champion
Mixed martial arts fans can visit athlete Matt “The Terror” Sera at a local Sunoco APlus store. Sunoco APlus Convenience Stores and XYIENCE, the maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra. The former UFC welterweight champion…
XYIENCE Launches Summer Sweepstakes
QuikTrip and independent retailers join XYIENCE in text message-based summer promotion. XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text message-based summer sweepstakes, including one with QuikTrip (QT) Convenience Stores and a second with hundreds of independent convenience stores throughout the…
New Energy Flavor
After success with its Lemon Blast, Cherry Rush and Citrus Slam Xenergy Xtreme flavors, Xyience introduced Orange Fuel to its Xenergy Xtreme lineup this year. Like other Xenergy Xtreme and Premium flavors, Orange Fuel is available in 16-ounce cans and is sugar- and calorie-free, with only two grams of carbohydrates per serving. Earlier this year,…
Xyience, Serra Extend Partnership
Xyience is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for Xyience, the maker of Xenergy, the official energy drink of the UFC, since May 2009. “Matt Serra is not only an exceptional athlete, but he’s proven to be …
Terrible’s Hosts UFC Fighter
Terrible Herbst-Gas-Convenience Store, at 6716 S. Las Vegas Blvd in Las Vegas, is set to host Ultimate Fighting Championship (UFC) fighter Dan Hardy, who will be signing autographs for fans on Saturday, July 3 from 1:00 p.m. to 3:00 p.m. Hardy plans to be in Las Vegas to support fellow XYIENCE team fighter Wanderlei Silva…