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Dunkin' Donuts Celebrates National Coffee Day

Two new coffee flavors and a special $5.99 pound of coffee offer greet customers. Dunkin’ Donuts is celebrating National Coffee Day—Saturday, Sept. 29 with two brand new varieties of coffee, a special value offer to enjoy Dunkin’ Donuts’ coffee at home, and the brand’s biggest-ever Twitter sweeps. Kicking off the National Coffee Day festivities, Dunkin’

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Pemmican Beef Jerky Steps Up Web Presence

To reach more of its consumers, Marfood USA’s Pemmican Beef Jerky has updated its Website, while also finding more ways to communicate with shoppers through Twitter, Pinterest, Facebook and a new blog site. Marfood USA, owner of Pemmican Brand finds it increasingly important to have open communication with its customers in order to stand out

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Ben & Jerry’s Listens For Boston Tweets

Ben & Jerry’s delivers its ice cream based on Twitter requests to Boston customers this August. Ben & Jerry’s plans to deliver its sweet treats to customers in Boston via Tweets on Twitter this month. From Aug. 6 to Aug. 31, the Ben & Jerry’s Scoop Truck will tour Boston, stopping at local businesses, nonprofits

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Creating A Company Communications Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. “What we’ve got here is a failure to communicate” – from the movie, Cool Hand Luke  Fire. Aim. Ready.  If this is your communications plan…..you may want to read on. Amazingly, many companies do not think about communications—both internally and externally—until it is a

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Sixth M&M’S Character to Debut During Super Bowl

Ms. Brown joins the ranks of M&M’S spokescandies. Mars Chocolate North America plans to reveal the sixth M&M’S character, Ms. Brown, in a sweet new ad during Super Bowl XLVI. Like all of her fellow M&M’S spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.

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Facebook Marketing for Convenience Stores

Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and

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Marketing and Social Media

In 2011, look for cause marketing to be a bigger trend. An expert panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. But it’s not enough just to pick a cause and throw together a promotion. Customers

C-Store Competitors Drive Sales With Social Media

Dunkin’ Donuts is using social media platform Foursquare to secure loyal customers in the Florida market, Nation’s Restaurant News reported. It recently launched its first Foursquare regional promotion in two markets in Florida. The promotion offers users of the location-based game the chance to win a free donut after they “check in” at the same

3 Rules of Social Media Marketing

Social networks like Twitter, Facebook and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will

Ricker Oil Rewards Twitter Followers

Ricker Oil customers who follow the company on Twitter have a chance at winning free gasoline this week. Ricker Oil is rewarding its Twitter followers by launching Ricker’s Tweet Up Fill Up, a one-week social media promotion at convenience stores in Anderson and Indianapolis. From Sept. 27 to Oct. 1, five Twitter followers each day

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