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Northern Exposure

By combining the rich experience of Shell Oil with family-owned ingenuity, truenorth convenience stores is poised for a breakout year. By: John Lofstock. There aren’t too many 93-year-old oil companies that have enjoyed decades of success, but have managed to keep a low profile. But the winds of change are blowing at Truenorth Energy LLC

Chains Worth Watching

Despite the global recession, convenience stores have thrived thanks to their ability to provide fast service, quality products and great value in strategic locations. As service and location remain the industry’s primary competitive advantage over supermarkets, drug stores and mass merchandisers, many of whom are moving into the fuel and fresh food business, convenience stores

Targeting Customers Through Store Design

When Towns Mart enlisted the services of Design Fabrications (DFab) to create an inviting shopping environment for a new store it was constructing in Washington Township, Mich. in 2007, the chain was looking to broaden its customer base through an upgraded design. “We were targeting female and upscale customers by trying to achieve an open

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