Tea Truths The U.S. is the birthplace of iced tea. More than 80% of tea consumed here is still sold as an iced drink. Tea sales in the U.S. are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories, according to Worldteaexpo.com In the U.S., 37% of consumers prefer…
Juices And Teas
TOP PERFORMERS Lipton (PepsiCo) Tropicana (PepsiCo) Minute Maid (Coca-Cola Co.) HONORABLE MENTIONS AriZona Beverage Co. SoBe (PepsiCo) While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and…