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El Monterey Joins Stewart-Haas Racing

In an effort to promote its popular foodservice products, El Monterey, a brand of Ruiz Foods, announced a partnership with Stewart-Haas Racing. El Monterey, the No. 1 frozen Mexican food brand in the U.S., will adorn Tony Stewart’s No. 14 Chevrolet Impala as an associate sponsor for the entire 2011 Sprint Cup race series. Ruiz

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Turning a Foodservice Profit

The stagnant economy and hefty cigarette taxes have more c-store chains adding extra roller grill items to provide a greater array of hot food options at a value price. By Howard Riell, Associate Editor. Yes, the number of food items that can be prepared on roller grills—hot dogs, corn dogs, taquitos, stuffed breadsticks, kielbasa, grilled

No longer just a venue for traditional American hot dogs, roller grills that sport everything from Mexican tortas to pork-filled Chinese steamed buns to breadsticks stuffed with jalapeño peppers and cheese are popping up all over the country.

Roller Grills Growing Up

Thanks to a surge of new products focused on ethnic diversity, the roller grill is hotter than ever before. There has been so much emphasis on fresh, made-to-order food and upscale coffee programs in the convenience store industry it’s easy to forget the tried-and-true roller grill. Sometimes implicated as part of the industry’s food-image problem—burned

Tornados Flavor Challenge Hits Facebook

Social networking is an increasingly popular way to get customers enthusiastic for your product. Ruiz Foods’ Tornados announced its Facebook-based promotion “Flavor Challenge 2.0″ this month, in which the brand’s 130,000 plus fans can submit flavor ideas in eight different categories. The top flavor in each category wins a year’s supply of Tornados and a

Tornado of Taste

Ruiz introduces an El Monterey “Meat Lovers” dream with the Supreme Omelet Tornado. The El Monterey Tornados continue to satisfy the consumer’s desire for delicious hot-to-go’ foods that are perfect for any meal or snack. The Supreme Omelet Tornado is the newest addition to the breakfast Tornado flavors and includes egg, sausage, bacon, ham and

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