Using scan data, store operators now have the ability to assess consumer buying behavior, create effective promotions, eliminate out-of-stocks and replace slow-moving merchandise.

Effectively Managing Scan Data

Before executives at The Spinx Co. roll out a sales promotion to their 75-plus convenience stores in the Carolinas, they carefully review current point-of-sale (POS) sales data. “We’re able to pull all sorts of data by store, by category and by items,” said Bryan Zeiger, category manager for Spinx, who relies on the reports when

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