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Fresh & Easy Slashes Jobs

Despite job cuts, Tesco continues to fight for the future of Fresh & Easy.   Tesco has cut jobs at the Californian headquarters of its struggling Fresh & Easy chain in the U.S, but is still continuing with business as usual, according to Reuters. “In April we said we are taking a more cautious approach

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Tesco Exits Japan

The British retailer pulls out of Japan, leaving many to speculate on the future of Tesco’s struggling U.S. venture Fresh & Easy. Tesco has announced it is pulling out of Japan after eight years of heavy losses, leaving some analysts to speculate on the fate of Tesco’s embattled Fresh & Easy Neighborhood Markets in the

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Fresh & Easy Express To Hit California

Tesco’s struggling Fresh & Easy chain to test a c-store version of the grocery store brand, after a successful push with Tesco Express in the U.K. Tesco PLC is set to test a new Fresh & Easy Express branch of stores, a smaller-format version of its Fresh & Easy grocery stores, in an effort to

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Fresh & Easy Introduces ‘Thank You’ Card

Card builds on the success of Tesco Clubcard and “Friends of Fresh & Easy” email program. Building on the success of Tesco‟s Clubcard, a loyalty program with more than 30 million card holders in 12 countries, Fresh & Easy Neighborhood Market is introducing a similar program for its customers later this year. The program will

Marketing the Menu

The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that

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