During these difficult times, businesses need to be creative in order to adapt and overcome what the pandemic has caused. Because of this, we are seeing businesses morphing so that they are able to generate sufficient income to survive and thrive. For some, this has meant cutting down on staff and changing over to working…
Embracing the Technology Revolution
By John Lofstock, Editor There is a rather humorous story behind Simon and Garfunkel’s song Mrs. Robinson that goes beyond the art of seduction. In the popular song, the legendary musical duo asks, “Where have you gone Joe DiMaggio? Our nation turns its lonely eyes to you.” DiMaggio, of course, needed no introduction when the…
KickBack Points Program Launches Mobile App
The KickBack Points Program, an industry leading loyalty program, has announced the launch of a new mobile application for use on iPhones and iPads. The app allows consumers to enroll their KickBack card, check their KickBack Points balance or locate participating KickBack Points Program retailers. “We are committed to remaining the industry leader for loyalty…
Real-Time Upgrades With Telvent
Telvent GIT, S.A., a leading real-time IT solutions and information provider, announced the release of its DTN Guardian3 Terminal Automation Solution. It offers new information management functionalities and security features that reflect industry-specified capabilities. It is effective in optimizing real-world oil and gas terminal operations for North American customers. Upgrades to the DTN Guardian3 Terminal…
Excentus Files Lawsuit Against QuikTrip
Suit alleges that Chopper Shopper Fuel Rewards program infringes on patents owned by Excentus. Excentus Corp. has filed a patent and trademark infringement lawsuit against QuikTrip Corp., Midax, Inc. and several companies operating Price Chopper grocery stores. The suit, filed in the United States District Court for the Western District of Missouri for unspecified damages,…
Data Security Spurs Advancements In Loyalty
As loyalty programs evolve, ensuring customers that their private information is secure and being used appropriately is essential in gaining their trust. By Erin Rigik, Associate Editor. The secret to succeeding with a loyalty program in 2012 is to make sure you’re offering customers value on their terms, while also ensuring them that their information…
Mize Elevated to COO at Pinnacle
The Pinnacle Corp. announced the promotion of Drew Mize to chief operating officer. In his new role, Mize will be responsible for product management, marketing, client services, development, and information technology. Mize joined the organization in 2005 as Vice President of Retail Solutions, and most recently served as Vice President of Product Management and Marketing.…
BP Unveils New Customer Loyalty Technology
Oil company’s Pump Rewards platform allows customers to redeem cents-per-gallon rebates to save on gas purchases. BP Products North America Inc. announced today the launch of Pump Rewards, a new payment technology that lets loyal BP customers earn cents-per-gallon rebates and redeem them at BP gas stations to experience an instant rollback of gas prices.…
Parker’s Launches New Smartphone App
Customers offered special promotions, instant fuel pricing information using their iPhone, iPad, BlackBerry or Android platform. The Parker Cos., based in Savannah, Ga., has released a free app for iPhone, iPad, BlackBerry and Android users. The user-friendly app provides customers with a full-range of interactive services. This free mobile app offers a convenient Parker’s store…
MSA Appoints Herleman as VP of IT Strategy and Innovation
Management Science Associates, Inc., the acknowledged leader in data management, integration and analysis in the consumer goods, media and metals industries, has appointment Karl E. Herleman as vice president of information technology strategy and innovation for its Information Management Solutions (IMS) Division, which is focused on consumer goods and services. Herleman previously worked as CIO…