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e-Swisher Bets Big with World Series of Poker Partnership

Through an exclusive two-year agreement with Caesars Interactive Entertainment, e-Swisher has been named the Official e-Cigarette of the World Series of Poker. Taking place at the Rio All-Suite Hotel & Casino in Las Vegas from May 29 to July 15, 2013, the 2013 World Series of Poker will have a record 480 poker tables spread

Kangaroo Express and e-Swisher Partner to Sponsor the Subway Firecracker 250

Kangaroo Express and e-Swisher have joined as sponsors of the No. 40 Chevrolet Camaro driven by Reed Sorenson for today’s upcoming Subway Firecracker 250 NASCAR Nationwide Series race at Daytona International Speedway. The race takes place annually on July 5. “Just in time for Independence Day, Kangaroo Express is joining forces with The Motorsports Group

Peter Ghiloni

Swisher International Names New President

Industry Veteran Ghiloni to be promoted, effective Jan. 1, 2013. Swisher International Inc. has announced the scheduled retirement of Tom Ryan, the company’s president and CEO, a position he has held since 2004. Chairman of the Swisher International board of directors, William Ziegler, announced that upon Ryan’s retirement on Dec. 31, 2012, he will be

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Specially Priced Black Cigarillos

Swisher International has introduced new Swisher Sweets Black Cigarillos with a dark maduro-like wrapper that delivers a distinctive, rich aroma as well as a slower-burning, smoother smoke. The convenient cigarillo size is ideal for today’s on-the-go lifestyles, offering retailers the opportunity to take advantage of strong consumer demand for a truly distinctive tobacco product. Exceptionally

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Blueberry Mini Cigarillos

Swisher International has introduced its new Swisher Sweets Blueberry Mini Cigarillos. Following closely on the heels of the recently introduced blueberry flavor in the larger, cigarillo size, the new product is designed to meet consumer demand for a smaller size, convenient for on-the-go lifestyles. Consumer response to Swisher’s blueberry flavor has been extremely favorable, prompting

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Blueberry Cigarillos

Extending its product lineup with a new flavor, Swisher has introduced the new Swisher Sweets Blueberry Cigarillos. The new product features special introductory pricing as well as Swisher’s innovative Sealed Fresh foil wrappers. Reaction to the new flavor among consumers has been extremely positive, and the special introductory pricing is expected to help Swisher Sweets

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New White Grape Cigarillos

Swisher International has introduced a new white grape flavor to its lineup of Swisher Sweets Cigars. The white grape flavor offers customers a mild-sweet taste, smooth flavor and an excellent aroma. These new cigarillos are individually wrapped in the company’s sealed-fresh foil wrapping and come in a variety of packaging—Bonus Box 60s, 25-count impulse units

Swisher International

Swisher International has added Peach, Mild and Mild Menthol packs to the Santa Fe Little Cigar line. The three new flavors, in addition to Santa Fe Original and Santa Fe Menthol, offer customers one of the widest selections of high-quality little cigars that are sold at every day low prices. Santa Fe Little Cigars are

Sweet Surprise

Swisher International introduces the newest addition to the family Swisher Sweets Grape Little Cigars. This mild, sweet, new little cigar offers high profits per ring and is bursting with grape taste and aroma. It’s the perfect little cigar to sell and for customers to enjoy. Available in 10-pack cartons and displays with 20 Little Cigars

Mini Wine Flavor Cigarillos

Swisher International Inc. has combined one of its newest and most popular flavors with the convenient shape of mini cigarillos to make the new Swisher Sweets Mini Wine Cigarillos. These new, smaller cigars offer the quick smoke many customers prefer, and come individually wrapped with the company’s unique sealed-fresh wrapper to ensure fresh, flavorful cigars

NATO Trade Show Gains Support

The National Association of Tobacco Outlets (NATO) reported that key manufacturers have formally committed to its 2011 trade show and conference in Las Vegas. Supporters currently include Altadis USA, Swisher International, Swedish Match, Republic Tobacco, National Tobacco Co., King Maker Marketing, Smoker Friendly International and Zippo Lighter Co. During NATO’s annual awards dinner last month,

Major Companies Commit To NATO Trade Show

The National Association of Tobacco Outlets (NATO) reported that key manufacturers have already committed to its recently announced 2011 spring trade show in Las Vegas, including Altadis USA, Swisher International, Swedish Match, Republic Tobacco and National Tobacco Co. Additionally, NATO reported that Arango Cigar Company, Carolina Tobacco, Dom Rey Cigar, Inc./Cusano Cigars, Drew Estate, Harold

Cigars

TOP PERFORMERS Swisher International Inc. Swedish Match Altadis USA HONORABLE MENTIONS John Middleton (Philip Morris USA) Royal Blunts (New Image Global) PrimeTime Cigars New insights on the cigar category reveal that retailers who manage the tobacco segment more strategically benefit from accelerated growth and a larger share of the market. “Retailers focused on offering a

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