Targeting Customers Through Store Design

When Towns Mart enlisted the services of Design Fabrications (DFab) to create an inviting shopping environment for a new store it was constructing in Washington Township, Mich. in 2007, the chain was looking to broaden its customer base through an upgraded design. “We were targeting female and upscale customers by trying to achieve an open

Innovation a Hallmark at Sheetz

In 1952, Bob Sheetz purchased an Altoona, Pa., dairy store, one of five retail operations owned by his father. His second store opened its doors in 1963 and the third opened five years later. By 1969, Bob’s brother Steve was serving as general manager, and the pair decided to open one store each year through

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