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Local Store Marketing: Overcoming Retail Wallpaper

By John Matthews, founder and president of Gray Cat Enterprises Inc. Ever drive down the road and out of the corner of your eye you catch a glimpse of a 20-foot pink gorilla in a bathing suit on top of a store? That is a retailer attempting to overcome what I call the “retail wallpaper

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Local Store Marketing: Store Anniversaries

By John Matthews, founder and president of Gray Cat Enterprises Inc. Over the course of the last eight years, I have delivered a speech called “Local Store Marketing for Retailers” at least 50 times. This speech is designed to give retailers – both single store and multi-unit operators–a number of marketing ideas that they should

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Local Store Marketing: Coupon Books

By John Matthews, founder and president of Gray Cat Enterprises Inc. Growing up in Michigan, I was a part of a very prestigious high school baseball team– the Plymouth Canton Chiefs.  Year in and year out, our team was highly ranked and continually vied for the state championship.  Playing on this team was a sign

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