New products and core beverages will always drive cold vault sales. Retailers have to know how to market them effectively to maximize profitability. By Howard Riell, Associate Editor. Bottled water sales continue to rise steadily, which is good news for overall packaged beverage sales in convenience stores. NACS reported recently that in the wake of…
Building Bottled Water Sales
The cold vault is overrun with new products and traditional favorites. Chains can’t afford to waste cooler space on brands that don’t sell. By Howard Riell, Associate Editor. Water continues to briskly flow into and out of convenience stores. It’s bottled, it’s branded, it’s often flavored and, increasingly, it’s infused with ingredients that are good…