Some lucky followers will receive a Keurig brewer and box of Dunkin’ Donuts K-Cup packs. Dunkin’ Donuts is helping customers kick off the holiday shopping season by putting the “K” in Black Friday, brewing up a special Twitter promotion that gives fans the chance to win an early holiday gift – a Keurig brewer and [...]
“This will create a dynamic experience that will carry our team members through the life-cycle of our organization from hiring to retire,” says Spinx CEO. Spinx has partnered with PeopleMatter, a comprehensive talent management solution provider for the service industry, which is set to help automate and streamline the HR processes for Spinx’s 66 locations [...]
Retailers are energizing their rewards programs and using social media to keep loyalty customers active. The modern loyalty program may be 28 years old, but in a saturated market, chains are turning up the creativity to gain customer attention by pushing game-based promotions, cause marketing, discounts on fuel and using social networking to drive interest. [...]
The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed [...]
Loyalty and Facebook are changing the way convenience store retailers are communicating with today’s consumers. By Greg Ehrlich, Contributing Editor. Smaller convenience store chains with limited resources often sit on the sidelines waiting to see how their larger counterparts embrace new technologies. They wait to see whether the new initiatives make it past a pilot [...]
One-fourth of U.S. consumers admit they’re more likely to tell others about a bad experience than a good one. Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. Of 3,295 U.S. consumers surveyed by COLLOQUY, a provider of loyalty [...]
Chevron has introduced the new Techron2Go iPhone app which helps commuters locate the closest Chevron station while on the go. In addition, the app lets them plan a route showing all Chevron stations along the way, find the latest meal and drink deals at ExtraMile convenience stores and get more information on how the cleaning [...]
Social networks like Twitter, Facebook and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will [...]
Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia. “Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social [...]
You wouldn’t think something as simple as coffee could prove to be so complex a phenomenon—or one so indispensable to Americans. Turns out America can see its reflection in a cup of coffee—its economic worries, its desires for variety and small-scale luxury, and even its hopes for a brighter future. All of that swirls together [...]
Pizza Hut has launched PizzaHutFranchise.com, a new Web site that showcases franchising opportunities nationwide and makes it easier for potential franchisees to join the Pizza Hut team. “We’re excited to offer people a way to really understand, step by step, what it means to become part of the Pizza Hut franchise system,” said Jim Avery, [...]
Social networking is an increasingly popular way to get customers enthusiastic for your product. Ruiz Foods’ Tornados announced its Facebook-based promotion “Flavor Challenge 2.0″ this month, in which the brand’s 130,000 plus fans can submit flavor ideas in eight different categories. The top flavor in each category wins a year’s supply of Tornados and a [...]
Rutter’s Farm Stores has introduced a free app for BlackBerry smart phones, complementing the Rutter’s iPhone app introduced last year. Both apps are available as free downloads from www.rutters.com. The iPhone app also is available from the Apple App Store; and the BlackBerry app will be available from BlackBerry App World within a couple of [...]
Voting begins today, Thursday, for the most exciting technology found at NACStech by attendees. Retailers at the show need to download the NACStech mobile app in order to vote. Results will be announced at Friday’s Expo Trends 2010 workshop. NACStech, held May 5-7, officially kicked off yesterday at the Ernest N. Morial Convention Center in [...]
Professional drivers and motorists can now locate the nearest Pilot Travel Center anywhere in North America with a new free iPhone application introduced this month. “We appreciate the fact that many loyal Pilot customers only look for Pilot Travel Centers when they are on the road, and this online tool makes it very easy to [...]