“With these social and mobile initiatives, our company will be better equipped to meet our customers’ needs on a much more tailored level,” says WilcoHess spokesperson. Over the past year, WilcoHess has strategically realigned its non-traditional marketing and branding strategies to focus on tapping into a new industry demographic and, in turn, drive sales by [...]
Promotion encourages customers to exercise and eat fresh fruits and vegetables. Del Monte Fresh Produce has launched its 500 Sneaker March promotion, which begins March 1 and runs through March 31. The promotion, hosted on the Del Monte Fresh Produce Facebook page, will randomly award 500 sneakers to 500 Del Monte Facebook fans who enter [...]
Using a social media promotion, SAC N PAC grows donations for St. Jude. To celebrate the season, and in the spirit of giving, SAC N PAC is set to make a donation to St. Jude Children Research Hospital. But just how much the c-store chain gives, depends on its loyal customers. SAC N PAC plans [...]
C-stores are adding Facebook pages, but to profit from social media, retailers need to also engage fans with text and email marketing campaigns. By Erin Rigik, Associate Editor. Anyone still questioning the power of social media need only look to Japan. The country, which between earthquakes, tsunamis and radiation fears has seen tourism drop, is [...]
7-Eleven Inc.’s famous frozen, carbonated Slurpee drink now has its own application available for iPhone and Android through iTunes and Android marketplaces. The Slurpee application makes it easy for Slurpee fans to find 7-Eleven stores to get their Slurpee fix on the road or in their own hometown. The App provides information on the nearest [...]