By Ashley Verrill, CRM Analyst for Software Advice and Managing Editor for the Customer Service Investigator Customer service expert, consultant and author Micah Solomon told me recently about one question that consistently dominates group discussion at his public speaking events: “Isn’t my brand and company in danger out there in the social media universe?” The [...]
Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place [...]
Valero Corner Stores strengthens its relationship with loyal customers through its new CornerStore4U.com Website. Valero Retail Holdings Inc. Corner Store locations delve deeper into the social media world as the company creates the new CornerStore4U.com Website and a store app. The launch enabled more than 100,000 consumers to participate in the free music and movies [...]
Ben & Jerry’s delivers its ice cream based on Twitter requests to Boston customers this August. Ben & Jerry’s plans to deliver its sweet treats to customers in Boston via Tweets on Twitter this month. From Aug. 6 to Aug. 31, the Ben & Jerry’s Scoop Truck will tour Boston, stopping at local businesses, nonprofits [...]
New iPad app release helps give in-depth insight to ExxonMobil news and reports. ExxonMobil released a new app for the iPad that has free news, blog posts, stock prices and more for people who subscribe. The app, which launched on June 10, gives people the latest ExxonMobil news, stock prices, videos, blogs and notifications. It [...]
Atlas Oil Website becomes easier to navigate as it launches its updated Website. Atlas Oil launched a new Website and blog at www.atlasoil.com. The new Website appears fresh, and innovative on the home page, with improved navigation and organization. The Website features a new, enhanced careers section, a media newsroom and a customer e-services portal [...]
Reynolds American Inc. aims to achieve market leadership through its new, online transformation strategy. Reynolds American Inc. (RAI) announced that its www.reynoldsamerican.com Website has added a new “Transforming Tobacco” section to inform visitors about the company’s strategic framework. “We find ourselves at RAI helping to resolve controversial issues on tobacco and advancing commercial objectives at [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced [...]
Social media promotion gives customers a chance to win free fountain drinks for a year. RaceTrac is kicking off SodaPalooza 365, which gives social media savvy customers a chance to win free fountain drinks for a year at RaceTrac. The promotion runs May 21-Aug 31, and the contest will see two weekly winners. Customers have [...]
Purdue football fans have the chance to win free fuel for a year. Valparaiso, Ind.-based Family Express has entered a multi-year sports marketing agreement with Purdue University Athletics and its multimedia rights holder, Purdue Sports Properties. Effective with the upcoming fall football season, the Purdue-Family Express partnership will center on various social media promotions [...]
Through a partnership with Crime Stoppers, criminals will have their photos posted to Facebook and Twitter where viewers can help identify them. By Erin Rigik, Associate Editor. Mac’s Convenience Stores, a division of Alimentation Couche-Tard, is leveraging the strengths of social media in conjunction with local Crime Stopper units to fight crime at its Canadian [...]
In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to [...]
Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO [...]
The Digital Deal is an innovative, turnkey text marketing solution aimed at connecting c-stores with their customers. Convevo Partners, a leading convenience store consulting firm, has introduced The Digital Deal, the first ever loyalty program designed specifically for multi-unit and single-store operators. The program is built around a text marketing engine that is fully managed [...]
An example of why addressing customer complaints in the age of social media is vital to your business. In today’s social media driven world, customer service is key to positive word-of-mouth, no matter the size of your chain or the scope of the complaint. If you doubt the seriousness of addressing customer complaints in a [...]