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Four Tips for Squelching Negative Social Media Backlash

By Ashley Verrill, CRM Analyst for Software Advice and Managing Editor for the Customer Service Investigator Customer service expert, consultant and author Micah Solomon told me recently about one question that consistently dominates group discussion at his public speaking events: “Isn’t my brand and company in danger out there in the social media universe?” The

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Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

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Valero Makes Connections Through New Website

Valero Corner Stores strengthens its relationship with loyal customers through its new CornerStore4U.com Website. Valero Retail Holdings Inc. Corner Store locations delve deeper into the social media world as the company creates the new CornerStore4U.com Website and a store app. The launch enabled more than 100,000 consumers to participate in the free music and movies

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Ben & Jerry’s Listens For Boston Tweets

Ben & Jerry’s delivers its ice cream based on Twitter requests to Boston customers this August. Ben & Jerry’s plans to deliver its sweet treats to customers in Boston via Tweets on Twitter this month. From Aug. 6 to Aug. 31, the Ben & Jerry’s Scoop Truck will tour Boston, stopping at local businesses, nonprofits

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ExxonMobil Offers Free iPad App

New iPad app release helps give in-depth insight to ExxonMobil news and reports. ExxonMobil released a new app for the iPad that has free news, blog posts, stock prices and more for people who subscribe. The app, which launched on June 10, gives people the latest ExxonMobil news, stock prices, videos, blogs and notifications. It

ATLAS

Atlas Oil Company Features New Website

Atlas Oil Website becomes easier to navigate as it launches its updated Website. Atlas Oil launched a new Website and blog at www.atlasoil.com. The new Website appears fresh, and innovative on the home page, with improved navigation and organization. The Website features a new, enhanced careers section, a media newsroom and a customer e-services portal

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RAI Improves Its Strategies Online

Reynolds American Inc. aims to achieve market leadership through its new, online transformation strategy. Reynolds American Inc. (RAI) announced that its www.reynoldsamerican.com Website has added a new “Transforming Tobacco” section to inform visitors about the company’s strategic framework. “We find ourselves at RAI helping to resolve controversial issues on tobacco and advancing commercial objectives at

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Creating A Branding Game Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced

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RaceTrac Kicks Off SodaPalooza

Social media promotion gives customers a chance to win free fountain drinks for a year. RaceTrac is kicking off SodaPalooza 365, which gives social media savvy customers a chance to win free fountain drinks for a year at RaceTrac. The promotion runs May 21-Aug 31, and the contest will see two weekly winners. Customers have

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Family Express Partners With Purdue University

Purdue football fans have the chance to win free fuel for a year.   Valparaiso, Ind.-based Family Express has entered a multi-year sports marketing agreement with Purdue University Athletics and its multimedia rights holder, Purdue Sports Properties. Effective with the upcoming fall football season, the Purdue-Family Express partnership will center on various social media promotions

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Mac’s Uses Social Media to Fight Crime

Through a partnership with Crime Stoppers, criminals will have their photos posted to Facebook and Twitter where viewers can help identify them. By Erin Rigik, Associate Editor. Mac’s Convenience Stores, a division of Alimentation Couche-Tard, is leveraging the strengths of social media in conjunction with local Crime Stopper units to fight crime at its Canadian

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Starbucks Customers Petition for Bug-Free Drinks

In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to

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7-Eleven Samples MiO ENERGY

Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer.  Friedlander, self-proclaimed beverage expert and newest fan of MiO

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Convevo Launches a Loyalty Program for C-Store Retailers

The Digital Deal is an innovative, turnkey text marketing solution aimed at connecting c-stores with their customers. Convevo Partners, a leading convenience store consulting firm, has introduced The Digital Deal, the first ever loyalty program designed specifically for multi-unit and single-store operators. The program is built around a text marketing engine that is fully managed

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McDonald’s Under Storm

An example of why addressing customer complaints in the age of social media is vital to your business. In today’s social media driven world, customer service is key to positive word-of-mouth, no matter the size of your chain or the scope of the complaint. If you doubt the seriousness of addressing customer complaints in a

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Boosting Fresh Food Sales

Americans are more amenable to buying meals at convenience stores, but won’t budge when it comes to quality, price or convenience factors like portability and packaging. By Howard Riell, Contributing Editor. Takeout food was invented for on-the-go consumers. But a takeout program has to do more than travel at high speeds. Today’s consumers want quality

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Walgreens Broadens Social Media Presence

The drug store chain surpasses one million Facebook fans, integrates its store network through Facebook and Foursquare. Walgreens the 110-year-old drugstore chain once known for its soda fountains and surgical dressings, is now making a name for itself in social media. The company recently surpassed one million fans on Facebook, the world’s largest social platform,

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Pizza Projecting Upward

QSR pizza sales have hovered at $33–$36 billion for the last few years and projections for the upcoming year are very strong, Pizza Marketplace reported. The grim economy of the past couple of years has not crushed the spirit of folks who like to eat out. Although pizza sales slowed in recent months due to

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Rock the Vote

Pop Rocks consumers have been busy voting for their top pop songs as well as the greatest hits of the 70´s. The new “U-ROCK” sweepstakes is available on the Pop Rocks Web site, offering consumers the chance to win $100 iTunes gift certificates. This is the first activity of the Pop Rocks’ new marketing plan

customer service drives positive word-of-mouth about a brand

Managing Word-of-Mouth About Your Brand

One-fourth of U.S. consumers admit they’re more likely to tell others about a bad experience than a good one. Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. Of 3,295 U.S. consumers surveyed by COLLOQUY, a provider of loyalty

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“Casey’s Madness” Social Media Campaign Debuts

Digital marketing promotion aims to boost online community for the Midwestern c-store chain. Ankeny, Iowa-based Casey’s General Store has launched “Casey’s Madness,” a social marketing campaign focused on growing the brand’s online presence by engaging customers through social media channels. The campaign is a competitive contest built around creative user generated content submitted through social networks

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Marketing and Social Media

In 2011, look for cause marketing to be a bigger trend. An expert panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. But it’s not enough just to pick a cause and throw together a promotion. Customers

Retailers are finding new ways to reach customers in the forecourt. WilcoHess,  for example, is testing vending machines at the fuel pumps.

Emerging Retail Trends

Convenience store owners should expect to embrace new technology and a fresh set of rules for communicating with today’s consumers as 2011 approaches. A  year that witnessed a whirlwind of technological advancements proved that retail is all about change. The best retailers are embracing that change and  diversifying their technology investments in order to stay

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Tracking the Trends

While the convenience store industry is in a much better position to withstand the strains of the current economic recession, one thing is painfully clear. Customers are changing the way they buy goods and services and retailers must keep up with those changes to avoid becoming obsolete. A new generation of Millennials, those born between

C-Store Competitors Drive Sales With Social Media

Dunkin’ Donuts is using social media platform Foursquare to secure loyal customers in the Florida market, Nation’s Restaurant News reported. It recently launched its first Foursquare regional promotion in two markets in Florida. The promotion offers users of the location-based game the chance to win a free donut after they “check in” at the same

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