Partnership enhances The Coca-Cola Co.’s “Arctic Home” campaign, supporting World Wildlife Fund to conserve polar bears’ arctic habitat. Coca-Cola and 7-Eleven are joining forces this holiday season to give customers a chance to have some chilly fun for a great cause. The initiative is part of The Coca-Cola Co.’s “Arctic Home” campaign, which supports World…
Tracking the Trends in Convenience Retailing
Despite the global recession, convenience stores have thrived thanks to their ability to provide fast service, quality products and great value in strategic locations. As service and location remain the industry’s primary competitive advantage over supermarkets, drug stores and mass merchandisers, many of whom are moving into the fuel and fresh food business, convenience stores…
7-Eleven to Acquire 28 PC&F Locations
“Year to date, 7-Eleven has added more than 400 new locations, and 2011 promises to be 7-Eleven’s biggest year for store growth since 1986,” says 7-Eleven VP of mergers and acquisitions. 7-Eleven Inc. has agreed to acquire the retail interests of 28 locations from Pacific Convenience & Fuels LLC (PC&F). Located in the western half…
WWE Collectible Cups, Straws Roll Out at 7-Eleven
“Couple this popular promotion with the intense heat gripping much of the nation, and we expect legendary Slurpee and Super Big Gulp drinks to be superstars themselves this month,” says 7-Eleven spokesperson. 7-Eleven Inc. and WWE have announced that after two successful partnerships, the companies will get back in the ring for the month…
Slurpee MixMaker Concert Hits Lincoln Hall
Customers cash in Slurpee rewards points for concert tickets, try out flavor mixing with 7-Eleven’s new dual-chambered cup. 7-Eleven Inc. is mixing up the 2011 Summer of Slurpee with a mash-up of cool cups, cold concoctions and sold-out concerts. Not only is 7-Eleven encouraging Slurpee flavor-mixing with its MixMaker dual-chambered cup and valve straw, the…
How 7-Eleven’s Free Slurpees Pay Off
Slurpees may be free today, but customers will likely spend extra dollars at the store while they stop in to get their free treat. Today, as 7-Eleven celebrates its unofficial 84th birthday, it expects to give away five million 7.11-ounce Slurpees—roughly 1,000 free Slurpees per store. But those free Slurpees actually result in big sales…
Police Ticket Good Kids with Slurpee Coupons
“Kids love it because they love Slurpee drinks. Police officers love it because it gives them a reason to approach youngsters in a non-authoritative role and build positive relationships,” says 7-Eleven spokesperson. To foster friendly relationships with local law enforcement and encourage good behavior, 7-Eleven Inc. is giving one million “FREE Slurpee” coupons to police…
7-Eleven Offers Retro Treats
Building on the theme of the Super 8 Movie, 7-Eleven is offering Rocket Poppeteers frozen pops and a space-age Slurpee cup. Fans who want a real-life taste of 1970s small-town life as shown in Paramount Pictures’ Super 8 can head to 7-Eleven stores this month for Rocket Poppeteers frozen pops, special Slurpee cups and delicious…
Dual MixMaker Cups Hit 7-Eleven Stores
The 2011 Summer of Slurpee includes concerts, and flavor-mixing fun. The 2011 Summer of Slurpee is shaping up to be a mash-up of cool cups, concoctions and concerts. Now, the MixMaker dual-chambered cup and valve straw lets Slurpee-drinkers enjoy their favorite frozen beverage like they never have before. The refillable cup and straw combo, available…
7-Eleven To Operate Six Apple Market Stores
“Adding these appealing locations in Virginia complements our store-development strategy of acquiring retail sites where we currently operate stores,” says 7-Eleven’s vice president of development. This June, 7-Eleven Inc. signed an agreement to operate six convenience-store locations in Virginia from Workman Oil Co. of Lynchburg, Va. The stores, located in Roanoke and Salem, are being…