FCB

Strong Outlook for Frozen Beverages

Fueled by new flavors and supported by high-quality equipment, the frozen category shows unlimited potential. By Howard Riell, Associate Editor. It’s no secret that frozen beverages has been one of the hotter categories in the convenience store industry over the past three years. The good news is that NACS is predicting a sunny forecast for

7-Eleven Announces Access 45 Campaign

7-Eleven Inc.’s Slurpee Nation members currently have a chance to win a new prize each day from two of the biggest videogame publishers-Electronic Arts Inc. (EA) and Ubisoft. 7-Eleven stores’ latest national campaign is called Access 45 and coincides with the upcoming releases of major game titles – Medal of Honor, EA SPORTS MMA and

‘Slurpee Battle of the Bands’ Begins

The battle is on as bands from coast-to-coast scramble to enter 7-Eleven Inc.’s 2nd Annual “Slurpee Battle of The Bands,” which opened May 10.    Entrants will compete for a chance to showcase their talent at one of four regional concerts and for the grand prize of $10,000 plus a recording session in San Francisco

7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the

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