7-Eleven and Slim Jim Sponsor SummerSlam

7-Eleven and Slim Jim are set to be co-presenting partners of World Wrestling Entertainment’s annual SummerSlam pay-per-view on Sunday, Aug. 15 at 5pm PT/8ET at the Staples Center in Los Angeles. SummerSlam weekend kicks-off Thursday, Aug. 12, and includes a two-day fan extravaganza: SummerSlam Axxess, at Nokia Plaza at L.A. Live, sponsored the National Guard.

Slim Jim To Sponsor Wrestlemania XXVI

Slim Jim, a ConAgra Foods brand, has signed on to be the Official Meat Snack of World Wrestling Entertainment (WWE) and is the presenting sponsor of WWE’s WrestleMania XXVI, in Glendale, Ariz. on March 28 and SummerSlam, in Los Angeles on Aug. 15. As part of the deal, WWE Superstar Edge will serve as a

Customer Surge in Snacking

The dried meat snacks category overall (including jerky) celebrated a healthy 2009 ringing up more $872.48 million in total dollar sales, up about 1% compared to 2008. Unit sales, however, slipped 3% to 424.43 million for the 52 weeks ended Dec. 27, 2009, according to Information Resources (IRI) . Breaking down the category by segment,

Meeting the Demand for Meat Snacks

Meat snack manufacturers are going after the teen demographic, solidifying them as the product’s target audience, and introducing new flavors and varieties to meet the changing needs of consumers. Many retailers agree flavored meat sticks are driving the category. “Flavors products are strong right now whether it’s the hot, teriyaki or the smoked,” said Bill

Strong Outlook for Meat Snacks

Meat snacks—beef jerky, meat sticks, pork rinds and more—are right at home at U.S. convenience stores. And, despite the rough economy and some sales slippage, new products and popular brands continue to excite customers. Paul Lyons, president and owner of Up North Jerky in Troy, Mich., and a partner, with Sam Kassem and Mike Abdullah,

Meat Snacks / Jerky

TOP PERFORMERS Jack Links Beef Jerky Slim Jim (ConAgra Foods Inc.) Pemmican (ConAgra Foods Inc.) HONORABLE MENTIONS Gardetto’s (General Mills) Keebler (Kellogg Co.) Accounting for $836 million in sales at convenience stores last year, meat snacks seem to be a category tailor-made for convenience consumers. Jerky is a quintessential impulse item that appeals greatly to

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