With new flavors, brand extensions and increased promotional activity, MST sales continue to post strong gains at convenience stores. By Howard Riell, Associate Editor. The smokeless tobacco category remains strong, and not just because legislators have chased consumers away from cigarettes. New products and flavors combined with competitive pricing, increased promotional activity and effective merchandising…
Smokeless Sales Show No Signs of Dipping
Enhancing variety will continue to be a key for this high growth category. By Howard Riell, Associate Editor. Sales of smokeless tobacco products keep increasing and convenience store operators are enjoying the ride. But keeping that graph line headed north means keeping a wary eye on proposed federal regulations, keeping sets fresh, properly allocating shelf…
Dos Equis Launches 18 Pack In Texas
Dos Equis, the fastest growing import brand among top imports and primary driver of import category growth in the Texas food channel, is raising the stakes even higher with the introduction of the Dos Equis Lager 18 Pack. The new pack capitalizes on two key trends in the Lone Star State: the continued explosion in…
Efficient Exit Strategies Sweeten Candy Profits
Developing an effective exit strategy for candy and reviewing product performance regularly can boost profits in the candy segment. “On a basic level you want to discontinue the slow moving items that rank in the bottom of the category to bring in something new that is going to contribute sales and margins to the category,”…