Pepsi earned high marks with beverage analysts for reformulating the Sierra Mist beverage line and aggressively promoting it as a “natural” beverage free of high fructose corn syrup.

Avoiding Cold Vault Cannibalization

With new healthier beverage options becoming available retailers face the task of resetting coolers to maximize sales. By: By Howard Riell, Associate Editor. Who would have thought that packaged beverages could cause so many people so much angst? Heightened environmental and health concerns and the spotlight on childhood obesity have been used to cast a [...]