Customers Gravitate Toward Private Label

Posted on June 10, 2011 by CSD Staff

A sluggish economy means customers continue to pinch pennies by turning to private label options and shopping less frequently. A new report by Acosta Sales & Marketing, a sales, marketing and merchandising company, found grocery shoppers are spending less, making fewer store trips, searching out deals and discounts, and buying more private label products, Advertising [...]

Shoppers Buying More Store Brands

Posted on April 15, 2011 by CSD Staff

New price study by the Private Label Manufacturers Association shows shoppers can save 33% on their grocery bill when they select store brand products. A new study of comparative prices on a wide range of everyday supermarket purchases shows why more shoppers are passing up national brands and reaching for the retailer’s brand instead, the [...]