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SymphonyIRI Says Shopper Marketing Is Critical To Retailers

SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand

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HEINEKEN Appoints Senior Director, Trade Marketing Activation

Catherine Vieira brings more than 20 years of trade marketing, sales and account management experience to HEINEKEN USA’s trade marketing and sales strategy team. HEINEKEN USA has appointed of Catherine Vieira as senior director, trade marketing activation, effective immediately. In her new role, Vieira will report to Kheri Tillman, vice president of trade marketing and

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