Shell Leaps into Loyalty

At a Glance: Shell’s Fuel Rewards Program   In an effort to bring value to its fuel customers and branded marketers, Shell Oil Products U.S., in July, launched its Grocery Rewards program with several of the nation’s largest supermarket brands in markets across the country. Customers earn one fuel point for every dollar spent at

Shell Sweepstakes Kicks Off

For the second year in a row, Shell V-Power “Fuel My Passion” Contest and Sweepstakes is rewarding vehicle lovers for sharing their passion for their rides.   Consumers who enter have a chance to win one of the five category grand prizes including free Shell V-Power for a year or a $500 Shell Gift Card.

Shells Launches New Shell Drive For Five Card

Shell Oil Products U.S., in partnership with its credit card issuer Citi, is launching a new Shell Drive for Five Card. The Shell Drive for Five Card will offer new cardholders the opportunity to save five cents per gallon on Shell-branded fuel. Shell believes the new card is one of the first proprietary cards with

Shell Pledges Aid to Haiti

Shell Oil Company and Motiva Enterprises LLC are donating $100,000 to the American Red Cross to aid in disaster relief and recovery efforts in Haiti. “This is a trying time for Haiti and a chance for the rest of the world to lend a hand to those in need,” said Marvin Odum, president of Shell

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