Rutter’s Farm Stores has added an Android app to complement its previously introduced iPhone and Blackberry apps. With the apps, customers can get directions to their nearest Rutter’s stores, check current gas prices, and redeem paperless mobile coupons sent directly to their smart phones. Customers also can register their Rutter’s Rewards loyalty cards, which when [...]
Exceptional leadership, great stores and unsurpassed customer service are the hallmarks of the convenience store industry’s extraordinary chains. Following these guiding principles, Convenience Store Decisions is proud to announce Rutter’s Farm Stores as the 2010 Convenience Store Chain of the Year. At a time when many industry marketers are struggling with exorbitant credit card fees [...]
York, Pa.-based Rutter’s Farm Stores’ summer gas giveaway has reached the half-way point in its 2010 journey. Customer David Wagner of Littlestown, Adams County, Pa., is the fourth of eight lucky Rutter’s customers who will receive free gas for a year in the company’s “Fuel Up Free!” contest. The contest runs through Aug. 29, with [...]
How can you get your employees to excel at a part of the job they probably can’t stand—cleaning the store in general and the restrooms in particular? “It’s a good question, and a never-ending pursuit,” said Tony Bartys, vice president of retail operations and marketing for Valero Energy Corp. in San Antonio. “It’s a challenge, [...]
Exceptional leadership, great stores and unsurpassed customer service are the hallmarks of the convenience store industry’s extraordinary chains. Following these guiding principles, Convenience Store Decisions is proud to announce Rutter’s Farm Stores as the 2010 Convenience Store Chain of the Year. At a time when many industry marketers are struggling with exorbitant credit card fees [...]
New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum & [...]
Outstanding leadership, great stores and unsurpassed customer service are the hallmarks of the convenience store industry’s exceptional chains. Following these guiding principles, Convenience Store Decisions is proud to announce Rutter’s Farm Stores as the 2010 Convenience Store Chain of the Year. Rutter’s, which supplants Nice N Easy Grocery Shoppes as Chain of the Year, is [...]
Doug Davis couldn’t believe his ears when Rutter’s Farm Stores called him to announce he had won free fuel for a year. “I thought it was some kind of joke,” said Davis, who drives a trash truck for a living and eats lunch at Rutter’s almost everyday. “I was getting ready to hang up.” Davis, [...]
Rutter’s Farm Stores has introduced a free app for BlackBerry smart phones, complementing the Rutter’s iPhone app introduced last year. Both apps are available as free downloads from www.rutters.com. The iPhone app also is available from the Apple App Store; and the BlackBerry app will be available from BlackBerry App World within a couple of [...]
From left, Beth Himmelright, Rutter’s fleet sales representative; contest winner Joe Kopp; and Robert Perkins, Rutter’s director of marketing. As an insurance salesman, Joe Kopp of Fairview Township, York County, Pa., can appreciate this kind of coverage. As the second winner in Rutter’s Farm Stores’ “Fuel Up Free!” contest, his gasoline purchases are covered [...]
Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s [...]
Rutter’s Rewards is adding octane to Rutter’s Farm Stores’ annual summer gas giveaway. Eight lucky Rutter’s customers will win free gas for one year during the “Fuel Up Free!” contest, which runs Monday through Aug. 29. “We’ve had an overwhelmingly positive response to the introduction of our Rutter’s Rewards loyalty card, with more than 150,000 [...]
York, Pa.-based Rutter’s Farm Stores has pledged a lead gift of $50,000 to help the York Jewish Community Center celebrate its 100th anniversary by building a “natural playscape” playground. Rutter’s, which traces its York County farm roots to 1747, has been a long-time supporter of the JCC. “We have a lot of respect for the [...]
Now the iPhone not only can point customers to the nearest Rutter’s, but now it can save them money once they arrive. Rutter’s Farm Stores is rolling out mobile couponing via its iPhone application, which is available as a free download from www.rutters.com. Customers who already have the Rutter’s app can download an update to [...]
According to Mintel, an independent provider of market research, sales at the 16 leading pizza restaurants grew only 1.2% into 2008 to $16.6 billion. Among the challenges facing pizza providers is the public’s desire for healthier products as opposed to “high-calorie, high-fat pizza offerings and limited menu variety, which may be more of a turn-off [...]