In an effort to promote its popular foodservice products, El Monterey, a brand of Ruiz Foods, announced a partnership with Stewart-Haas Racing. El Monterey, the No. 1 frozen Mexican food brand in the U.S., will adorn Tony Stewart’s No. 14 Chevrolet Impala as an associate sponsor for the entire 2011 Sprint Cup race series. Ruiz [...]
Ruiz Foods introduces a fifth flavor to its El Monterey Butcher Wrapped Burrito line Chorizo, Egg and Cheese. The 8-ounce El Monterey Butcher Wrapped Chorizo, Egg and Cheese Burrito is the third in the breakfast line and offers a more traditional Mexican favorite to the dashboard diner. The burritos are made with tortillas fresh from [...]
C-store operators looking to grow their foodservice programs just may be overlooking, or at least underestimating, one of the best tools at their disposal: the humble roller grill. As in-store menus have expanded to include fresh foods and entrees, the time-honored roller grill has quietly continued to please customers and bolster bottom lines thanks to [...]
TOP PERFORMERS Sara Lee Foodservice Oscar Meyer (Kraft Foods Inc.) Ruiz Foods Inc. HONORABLE MENTIONS Don Miguel Mexican Foods Inc. Stouffer’s (Nestle) Old-time retailers tell it this way: Some years ago, convenience customers were more willing to give up a little something on quality—in the way of food, at least—if it meant they’d get something [...]