In an effort to promote its popular foodservice products, El Monterey, a brand of Ruiz Foods, announced a partnership with Stewart-Haas Racing. El Monterey, the No. 1 frozen Mexican food brand in the U.S., will adorn Tony Stewart’s No. 14 Chevrolet Impala as an associate sponsor for the entire 2011 Sprint Cup race series. Ruiz…
Turning a Foodservice Profit
C-store operators looking to grow their foodservice programs just may be overlooking, or at least underestimating, one of the best tools at their disposal: the humble roller grill. As in-store menus have expanded to include fresh foods and entrees, the time-honored roller grill has quietly continued to please customers and bolster bottom lines thanks to…
Prepared Foods
TOP PERFORMERS Sara Lee Foodservice Oscar Meyer (Kraft Foods Inc.) Ruiz Foods Inc. HONORABLE MENTIONS Don Miguel Mexican Foods Inc. Stouffer’s (Nestle) Old-time retailers tell it this way: Some years ago, convenience customers were more willing to give up a little something on quality—in the way of food, at least—if it meant they’d get something…
Butcher-wrapped
Ruiz Foods introduces a fifth flavor to its El Monterey Butcher Wrapped Burrito line Chorizo, Egg and Cheese. The 8-ounce El Monterey Butcher Wrapped Chorizo, Egg and Cheese Burrito is the third in the breakfast line and offers a more traditional Mexican favorite to the dashboard diner. The burritos are made with tortillas fresh from…