JETZ

Cultivating Loyal Customers

Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs

loyaltyWEB2

Drawing Customers With Rewards

“A better reward means more people are willing to take you up on your offer,” says Young America spokesperson. “The key for retailers is to then  continue to market to that customer to ask them to spend that reward  back at their location.” Customers respond better to retail offers that include general-use  prepaid cards rather

shellpumps

Reward Points Bring Fuel Savings

Save Mart and S-Mart Foods team with Shell Stations to reward customers with gas discounts. Save Mart Supermarkets and S-Mart Foods announced that beginning May 9, customers who shop at any of their greater Sacramento-Modesto- Stockton, Calif.-area stores using their new Save Mart or S-Mart Foods Reward Cards can now earn significant discounts on fuel

Shellsavercard

Shell Celebrates WINsday With Rewards

Shell Saver Card holders will gain cents off fuel when driver Kurt Busch wins a race. Shell is encouraging motorists to join its Shell Saver Card program with new offers rewarding customer loyalty. New cardholders will be rewarded for activating a card with savings of 10 cents per gallon on every grade of Shell Nitrogen

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