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Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

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Jiffy Mart Fundraises For Carroll County Food Sunday

Donation to help fund milk vouchers for families. Jiffy Mart and football punter Sam Koch teamed up at John Street Quarters from 7 p.m. to 9 p.m. on July 9 in Westminster, Md. to help raise both funds and awareness for Carroll County Food Sunday. Baltimore Football fans came out in full force to see

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Mars Expands Marketing Partnership With Six Flags

“The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions,” notes Six Flags spokesperson. Mars Chocolate North America and Six Flags Entertainment Corp. have announced an expanded partnership agreement that will build on their successful three-year relationship through 2013.    Following Mars’ first-ever M&M’S Day at

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ConocoPhillips Expands Partnership With Heartland Payment Systems

The fuel marketer renews and increases its card processing agreement to include Visa and Mastercard transactions. ConocoPhillips has signed a five-year contract with Heartland Payment Systems, one of the nation’s largest payments processors. Under the expanded contract, Heartland Network Services group will continue to authorize debit and credit card transactions and will now also begin

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Peter Tedeschi Named Vice Chairman of NACSPAC

As vice chairman of NACSPAC, Tedeschi spearheads the c-store industry’s support for political candidates that respond to legislation that impacts the industry. Peter Tedeschi, president and CEO of Tedeschi Food Shops Inc., has been named vice chairman of the National Association of Convenience Stores Political Action Committee (NACSPAC).  As vice chairman of NACSPAC, Tedeschi spearheads

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