Kum & Go lets customers suggest game ideas for the chain to host during the summer season. Kum & Go customers are getting playful this summer as they submit game ideas in the c-store chain’s latest “Thirst For Victory” contest. Catherine Huggins, spokeswoman for Kum & Go, told CSD that the contest allows customers to [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced [...]
Proceeds from cup sales help local schools. Westminster, Md.-based Jiffy Mart, a division of Tevis Oil has announced its new “Cups That Count” program in an ongoing effort to contribute to the welfare of the communities in which it does business. Each Jiffy Mart location will feature a 20-ounce travel mug stamped with “The Cups [...]
BP helps U.S. consumers experience the London 2012 Olympic and Paralympic Games through advertisement, tours and giveaways. BP Products North America Inc. plans to support Team USA during the London 2012 Olympic and Paralympic Games. “With 23,000 employees in the U.S. BP is honored to be a part of the Team USA family, and we’re [...]
The Sip, Scratch & Win promotion runs through July 31 at all Fas Mart and Shore Stop stores. A lucky Fas Mart customer received a $10,000 check at the Montpelier Virginia Fas Mart Store for winning one of two $10,000 grand prizes in the Sip, Scratch & Win Instant Win Game taking place in all [...]
Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs. Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System. This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation [...]
Safeway’s Just for U digital savings is an easy-to-use online and mobile savings tool that offers a fast and convenient way to save money through relevant coupons and personalized offers. To make grocery shopping easier and provide great savings, Safeway has launched the Just for U program in the company’s Oregon and Washington divisions. Just [...]
Three-week campaign to benefit nine children’s hospitals. Now through May 27, Wawa stores are asking customers to donate either $1, $3 or $5 to support Children’s Miracle Network Hospitals, a charity that raises fundsfor 170 children’s hospitals. All of the funds raised will go to support the nine Children’s Miracle Network Hospitals located in the [...]
More than 300 volunteers join together to improve a 27-mile portion of the Eight Mile Road. Volunteers from CITGO Petroleum Corp., local CITGO marketers and retailers, Eight Mile Boulevard Association (8MBA) and the Miss Michigan Organization came together on May 5 for the 16th annual “Clean the D” event to improve a 27-mile segment of [...]
Consumers can visit West Coast Chevron ExtraMile locations for chances to win thousands of instant prizes. Chevron ExtraMile has launched a new Battleship Commander Instant Win Game in support of Universal Pictures’ upcoming Battleship. Now through June 30, each visitor to participating ExtraMile locations in California, Oregon and Washington can request a game card with [...]
Presentation at annual fundraising event underscores support for people with disabilities in Florida communities. Circle K Florida, the largest corporate supporter of United Cerebral Palsy (UCP), presented UCP affiliates with an oversized check for $552,837.73 during an awards dinner and ceremony at the company’s FishStix 2012, an annual golf and fishing tournament at the Sanibel Harbour [...]
Women holding commercial drivers licenses eat free May 13 at TA and Petro full-service restaurants. TravelCenters of America (TA) is inviting all professional driving women to enjoy a complimentary meal on Mother’s Day, May 13, 2012, at any participating TA and Petro Stopping Centers sit-down restaurant across the U.S. TA and Petro will be honoring [...]
Kangaroo Express celebrates the return of its popular refill cup, which can be refilled with any fountain or frozen beverage for only 25 cents through Labor Day. The Pantry Inc., an independently operated convenience store chain in the southeastern U.S., has announced details for its second annual Roo Cup deal, a refillable cup for fountain [...]
When it comes to dispensed beverages, customers are still looking for new and unique products that provide them with instant gratification. By John Lofstock, Editor. Dispensed cold and frozen beverages are proving to be not just popular year-round products—sales are strong and getting stronger as summer approaches—but excellent tools for driving traffic through promotions and [...]
Hunt Brothers Pizza to be official pizza of five Minor League Baseball teams. Hunt Brothers Pizza is set to be the official pizza provider for five Minor League Baseball teams for the 2012 season. In addition to renewing its partnership with the Lexington Legends, Gwinnett Braves and Jackson Generals, the company has added new partnerships [...]