Net proceeds total $209.8 million before expenses. Susser Petroleum Partners LP has completed its initial public offering of 10,925,000 common units representing limited partner interests in Susser Petroleum Partners at $20.50 per common unit. The number of units issued at closing included 1,425,000 common units issued pursuant to full exercise of the underwriters’ option to…
Local Store Marketing: Overcoming Retail Wallpaper
By John Matthews, founder and president of Gray Cat Enterprises Inc. Ever drive down the road and out of the corner of your eye you catch a glimpse of a 20-foot pink gorilla in a bathing suit on top of a store? That is a retailer attempting to overcome what I call the “retail wallpaper…