Gilbarco

Gilbarco Veeder-Root Personalizes Loyalty

Gilbarco Veeder-Root partners with Kickback Points to give its customers stronger loyalty programs. Gilbarco Veeder-Root certified its Kickback Points with its generic loyalty interface for the Applause Media System.  This is the first time an embedded digital forecourt media solution that personalizes advertising and promotions has been available to convenience store retailers. Kickback Points’ implementation

acquisition

VeriFone Acquires LIFT Retail Marketing

“LiftRetail Solutions extends our digital media reach into the convenience store environment,” says VeriFone spokesperson. VeriFone Systems Inc. has announced the acquisition of LIFT Retail Marketing Technology Inc., the provider of a digital marketing system designed to increase sales for convenience stores. Financial terms were not disclosed. LIFT Retail, based in Atlanta, developed and markets

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