Low Prices Replace Customer Service As Loyalty Driver

In a vast departure from COLLOQUY’s 2008 report on consumer loyalty to U.S retailers, Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession – low prices drove consumer loyalty. COLLOQUY, the publishing, education and research division of LoyaltyOne, previously published the COLLOQUY Retail Loyalty Index in

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