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Sara Lee Corp. Announces Name Change

Sara Lee Corp. splits to form two companies: D.E. MASTER BLENDERS 1753 and Hillshire Brands Co. Sara Lee Corp. has selected Hillshire Brands Co. as the new name for its North American business. Sara Lee is set to become two independent pure-play, publicly-traded companies on June 28, 2012. D.E MASTER BLENDERS 1753 will focus on

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Creating An Advertising Plan

By John Matthews, president of Gray Cat Enterprises. As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and policies, prudent planning creates stronger execution and efficiency. While planning may come second nature to

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Pilot Flying J Offers Free Winter Diesel Additive Program

“The goal of our winter diesel additive program is to give our customers added peace of mind and to make their winter driving experience a positive one,” says Flying J executive vice president. Pilot Flying J has announced its annual winter diesel additive program at participating Pilot Travel Centers and Flying J Travel Plazas in

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Consumer Engagement Services

On The Mark Promotions, a leader in the experiential marketing industry, is ready to assist your company in producing direct to consumer marketing solutions to drive awareness, trial and store sales. On The Mark Promotions’ experience includes store grand openings, in-store sampling, community events, sponsorship management, and the design of proprietary marketing platforms. Whether you’re

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IDDBA FSCRP Expands Reach of Food Safety Certification

Retailers weigh in on how the program has helped their business. The necessity of food safety in retail dairy, deli, and bakery departments is increasingly apparent every day. For that reason, the International Dairy-Deli-Bakery Association (IDDBA) Food Safety Certification Reimbursement Program reimburses a portion of expenses to IDDBA-member retailer companies that certify dairy, deli, and

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Taking Social Media to the Next Level

C-stores are adding Facebook pages, but to profit from social media, retailers need to also engage fans with text and email marketing campaigns. By Erin Rigik, Associate Editor. Anyone still questioning the power of social media need only look to Japan. The country, which between earthquakes, tsunamis and radiation fears has seen tourism drop, is

On Location with CSD

It isn’t often one finds a c-store with a hanging chandelier and a fireplace in the office, but Dave Carney’s Hillside Chevron Station in Torrance, Calif., is anything but conventional. This April, the store began a major renovation, transforming what was a traditional c-store into a site with charming old-world Santa Barbara style; a Spanish

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