R.J. Reynolds delivers on its pledge to its retail partners with a powerful new online tool: Get Engaged. R.J. Reynolds has launched Get Engaged, a new feature on EngageRJRT.com, the online resource for R.J. Reynolds’ retail partners. Get Engaged was created as a research and learning platform intended to provide retailers with shopper insights and…
SymphonyIRI Report Examines Shopping Mission Trends
Times & Trends report finds pantry stock-up and quick trips account for two-thirds of CPG trips and dollar sales. It has long been a daunting task to stay in lock step with the shopper mindset. After all, mindsets are a moving target and can quickly change due to a variety of reasons, including purchase…
Wholesale Gasoline Costs Mixed in Early November
Wholesale gasoline costs were mixed in major metropolitan markets across the U.S. during the first week of November, while the broader trend is moving higher despite poor demand for gasoline. Should current dynamics hold, we could see the Energy Information Administration’s (EIA) U.S. retail gasoline average moving higher into the Thanksgiving holiday from a four-week…