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Verge Connect, Digital Deal Partner To Bring Text Marketing To C-Stores

Two companies help c-stores reach c-store customers through all mobile devices. Verge Connect, a mobile application solution for smartphones, and the Digital Deal, a text marketing program accessible by conventional mobile phones, teamed up to allow c-store operators to cost-effectively connect with customers who use smartphone or conventional mobile phones. Their partnership represents the first

c-store

Thriving on Teamwork

Getting one store back in order in just two-and-a-half days proved to be the ultimate retail challenge. By Jim Callahan. One of my retail clients recently had to take back two failed convenience stores—that were in extremely bad condition—from a franchisee on a Wednesday and wanted them back online by the weekend. I love a

acquisition

Nielsen Acquires Perishables Group

With acquisition Nielsen looks to accelerate its work to integrate total-store information, providing a holistic picture of wall-to-wall activity within the store, notes CEO. Nielsen has acquired the Perishables Group Inc., an industry expert in fresh food consulting and category development. The move solidifies Nielsen’s position as the leader in total store reporting and analytics

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