Funds to benefit 12 children’s hospitals in three states. Stripes Convenience Stores, with help from customers and employees, has raised $772,486 for Children’s Miracle Network Hospitals during its fundraising campaign April 2-29. The campaign ran in all 543 Stripes locations across Texas, New Mexico and Oklahoma. The record-breaking campaign raised an average of $1,422 [...]
Peapod’s virtual store program for commuter rail stations is a creative, convenient way for passengers to multi-task and knock out their grocery shopping on the go. Peapod, an Internet grocer, has placed a virtual grocery store in Chicago’s highly traveled State and Lake Station Tunnel. Not only is Peapod the first in the nation to [...]
Total fundraising surpasses $20 million dollars in 25-year partnership. Valero Corner Stores raised $2.1 million in its 2012 Muscular Dystrophy Association (MDA) fundraising campaign. The amount represents a daily average of over $75,000 during the campaign. This is the second time in the history of Corner Store MDA campaigns that Valero has achieved more than [...]
Iced coffee sales at participating Cumberland Farms c-stores to help benefit U.S. Children’s Hospital Boston. During the month of May, Cumberland Farms is set to raise funds to benefit Children’s Hospital Boston through the convenience store retailer’s Pediatric Care Campaign. Participating Cumberland Farms stores in Massachusetts and Rhode Island will donate five cents per cup [...]
Month-long campaign to benefit 17 children’s hospitals. Throughout the month of May, Speedway LLC is donating a portion of the proceeds from the sale of all fountain drinks and Speedy Freeze purchases to support Children’s Miracle Network Hospitals, a charity that raises funds for 170 children’s hospitals. All funds raised by each Speedway location will [...]
Some 900 educational institutions are receiving funds from a program that matches employee donations. ExxonMobil and its employees are donating $40 million to higher education institutions across the country as part of the ExxonMobil Foundation’s 2011 Educational Matching Gift Program. ExxonMobil employees, retirees, directors and surviving spouses contributed $12 million, which was matched with $28 [...]
Campaign Aims to be 100% honest, stay true to brand’s heritage. Newcastle Brown Ale today announced a new, national advertising campaign titled “No Bollocks.” The campaign marks the first time Newcastle has invested in national TV ads, created by the brand’s new agency of record, Droga5. Shot on location in Newcastle, England, the ads examine [...]
In the new age of food ingredient awareness, hundreds sign petition, asking Starbucks to stop coloring drinks with an extract made from insects. At a time when customers are growing increasingly aware and concerned about what’s in their food and beverages, Starbucks is coming under fire for using an extract made from crushed insects to [...]
In conjunction with the ‘Fight Hunger. Give Hope.’ campaign, PS Food Mart is introducing a smart phone application that provides updates on gas prices and current discounts and promotions. PS Food Mart Charities, created by CITGO Marketer Folk Oil, has launched its third annual ‘Fight Hunger. Give Hope.’ campaign, a fundraiser dedicated to supporting local [...]
TETCO has gifted more than $800,000 to the nonprofit since 2005. TETCO has donated $206,385 to The Juvenile Diabetes Research Foundation (JDRF), South Central Texas Chapter, to help support the organization’s continued quest to find a cure for type 1 diabetes, a life-threatening auto immune disease. “TETCO has been such an amazing partner with JDRF [...]
First of its kind, community-driven initiative celebrates customers’ good deeds and generates engagement from retailers. Cenex—the CHS energy brand—has launched a new a program that recognizes and rewards people for the everyday acts of kindness that make our communities a better place to live. As part of a new marketing campaign launched last December, Tanks [...]
National campaign provides progress report on Gulf recovery and restoration BP is launching a new nationwide television advertising campaign to update the American people on progress being made to clean up and restore the Gulf Coast region in the wake of the Deepwater Horizon accident. The initial advertisement in the series, which will debut on [...]
New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral [...]
Winners in the Fall 2011 Fueling Good program span the CITGO footprint, from Wisconsin to Florida and Pennsylvania to Texas. Doing good in local communities is a core value woven throughout CITGO Petroleum Corp. and one that is uniquely demonstrated through its Fueling Good Program. Now in its third year, Fueling Good recognizes and rewards [...]
Pick-A-Pumpkin Campaign funds March of Dimes programs working to give every baby a healthy start and helping sick babies survive and thrive. Circle K Stores and their customers in their Great Lakes and Midwest Regions helped raise $1,005,198 in the annual March of Dimes Pick-A-Pumpkin campaign during October. This new record total will support March [...]