Funds raised during five-week campaign will benefit 89 children’s hospitals. Love’s Travel Stops raised more than $1.5 million for Children’s Miracle Network Hospitals across the country. The company set a new fundraising record during this year’s five-week campaign. More than 290 Love’s locations nationwide contributed by selling paper donation hearts in the amounts of $1, [...]
Hot drink fall promotion to benefit underprivileged children during the holiday season. Giving back has never been so easy, or delicious. Through the new “Drink good. Do good.” campaign at Kum & Go convenience stores, coffee and cappuccino lovers can help buy toys for underprivileged children just by purchasing their favorite warm beverage. Kum [...]
Month-long campaign to benefit 32 children’s hospitals. Now through Oct. 31, Valero Corner Store employees will ask customers to purchase $1 or $5 Miracle Balloon icons to raise funds for 32 Children’s Miracle Network Hospitals. The icons include a coupon for savings on goods in the stores, providing customers an extra incentive to make the [...]
Viewers to be taken on an epic train journey alongside Bond newcomer Bérénice Marlohe. Heineken, a global premium beer brand, has launched a new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad [...]
Award-winning cause marketing campaign features Kroger associates who are breast cancer survivors. For the sixth consecutive year, The Kroger Co. Family of Stores, in partnership with key suppliers, has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October. At the end of [...]
Fundraiser coincides with Hunger Action Month. To mark Hunger Action Month, 7-Eleven Inc. is kicking off a national awareness and fundraising campaign to benefit Feeding America and the 37 million Americans it serves. Through the end of the year, customers at participating 7-Eleven stores can make donations of cash and spare change in specially marked [...]
Facebook group to feature practical hands-on advice, tips and insights to reduce cost, improve taste and cut waste. Hard work goes hand in hand with a professional kitchen. That’s why Unilever Food Solutions—a global foodservice businesses—is launching a campaign to recognize America’s hardest-working dishes, which stand the test of time and form the backbone of [...]
The Pantry continues its tradition of supporting and funding U.S. servicemen. The Pantry Inc. announced it plans to launch its second annual Salute Our Troops campaign, inviting customers at more than 1,600 Kangaroo Express c-stores in 13 states to support military personnel and their families. From June 27 through Sept. 4, Kangaroo Express and Salute [...]
Partners with Jeff Gordon Children’s Foundation for 10th straight year. All 425 locations under the VPS Convenience Store umbrella are set to launch fundraising campaigns beginning the week of June 24 through Saturday, July 21 to support research and treatment at select pediatric cancer hospitals through a partnership with the Jeff Gordon Children’s Foundation. For [...]
Guests and employees raise more than $1 million at Kangaroo Express this year to help out a local organization. The Pantry Inc. announced more than $1 million has been raised for Victory Junction, which will help send more than 400 children ages six to 16 with chronic medical conditions or illnesses to summer camp. Kangaroo [...]
Teams of two invited to compete for four-week, 12-city brand ambassador gig. Save-A-Lot, a hard-discount, limited-assortment grocery chain and a wholly-owned subsidiary of SUPERVALU Inc., is launching a national search for a team of two interns to serve as brand ambassadors—or Road Scholars—for its 2012 Fuel Your Family Road Trip campaign. The winning team will [...]
Proceeds from cup sales help local schools. Westminster, Md.-based Jiffy Mart, a division of Tevis Oil has announced its new “Cups That Count” program in an ongoing effort to contribute to the welfare of the communities in which it does business. Each Jiffy Mart location will feature a 20-ounce travel mug stamped with “The Cups [...]
BP helps U.S. consumers experience the London 2012 Olympic and Paralympic Games through advertisement, tours and giveaways. BP Products North America Inc. plans to support Team USA during the London 2012 Olympic and Paralympic Games. “With 23,000 employees in the U.S. BP is honored to be a part of the Team USA family, and we’re [...]
“Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the [...]
Presentation at annual fundraising event underscores support for people with disabilities in Florida communities. Circle K Florida, the largest corporate supporter of United Cerebral Palsy (UCP), presented UCP affiliates with an oversized check for $552,837.73 during an awards dinner and ceremony at the company’s FishStix 2012, an annual golf and fishing tournament at the Sanibel Harbour [...]