nFinanSe Inc., a reloadable prepaid card provider, is reducing its fees to cardholders for ATM withdrawals and also for electronic bill pay transactions. The company believes that these reductions will encourage greater trial and usage of its Visa and Discover Reloadable Prepaid Cards and promote greater retention among cardholders. The company stated that it is…
Prepaid Cards: The Sky’s the Limit
Prepaid cards have been used in the U.S. for about 20 years, and forward-thinking marketers continue finding new ways to use and promote them. This is a boon for convenience retailers, many of whom have been instrumental in growing the category. Prepaid cards were invented in Europe in the mid-70s when Italians found themselves short…