Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of…

As the popularity of relaxation beverages soars, grocery stores like ShopRite, increasingly are adding them to store shelves. ShopRite, which operates 190 grocery stores in New Jersey, New York, Connecticut, Pennsylvania and Delaware, has added RelaxZen DAY and RelaxZen NIGHT products from RelaxZen Inc. to its product line. RelaxZen’s 2.5-ounce tapered bottles being added to…

The convenience of shots and the widespread  availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong…