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Driving New Business in a Recession

Collecting customer data, using anonymous surveys and flawless execution can all be effective in attracting repeat customers. By John Lofstock, Editor. Downward slanting sales, a depleted customer base, constant stress, worry and handwringing…if these symptoms are all too familiar, then it’s likely your store is suffering from “recessionitis,” a disease plaguing many good-intentioned retailers. Fortunately,

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