Mars meets 2011 milestone of 10% of total cocoa purchases certified while on track to buy over 20% certified cocoa in 2012. Mars Chocolate has made significant progress in just three years towards fulfilling its 2009 pledge to purchase its entire cocoa supply from certified sustainable sources by 2020. The company stated that it had…
Thorntons Enhances Coffee Lineup
Introduces proprietary coffee blends, while phasing out Dunkin’ Donuts brand affiliation. Thorntons Inc. is expanding and enhancing its proprietary coffee brand, Thorntons Premium Blend Coffees in Louisville, Ky. and southern Indiana. The official rollout date for the 33 Kentucky locations that currently serve the Dunkin’ Donuts brand coffee, is set to commence Monday, April 2…
Open Pantry Launches Rainforest Alliance Coffee Campaign
Open Pantry has successfully launched its Rainforest Alliance coffee campaign, with help from GSP Marketing Technologies (GSP), a leader in strategic marketing at the point of purchase. The campaign promotes the new coffee blend that is farmed without harming the rainforests by leveraging a unique in-store experience developed by GSP. As Open Pantry, which operates…