Zotes is transforming the seed category with innovative marketing and unique packaging. It has been an unexpected and exciting last two years for ZotesSunflower Co., as the seeds steadily climbed to its current numberone spot in the category touting convenient packaging andunique flavors. While other seeds in the category are packaged in bags anddisplayed on [...]
Living Essentials’ 5-Hour Energy is helping retailers capitalize on consumers’ needs for a timely energy boost. After surveying the flood of energydrinks introduced over the pastfew years, Living Essentials noticeda weakness in the category. Themajority of drinks continued to grow in packagesize and contained too much sugarand herbal stimulants. To fill the void of people [...]
Specialty and imported tobacco brands offer retailers an opportunity to cultivate a promising profit center. Retailers looking to develop an effective strategy forboosting sales would be wise to examine specialty andimported tobacco brands. Specialty tobacco shops havealready come to realize that brands like Djarum are attractinga new base of consumers that expect quality and value. [...]