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Mars Expands Marketing Partnership With Six Flags

“The addition of the other brands in the Mars Chocolate North America portfolio will foster new and creative promotions,” notes Six Flags spokesperson. Mars Chocolate North America and Six Flags Entertainment Corp. have announced an expanded partnership agreement that will build on their successful three-year relationship through 2013.    Following Mars’ first-ever M&M’S Day at

Man Cave Sweepstakes Begins

Jack Link’s Beef Jerky has announced its Wild Side Man Cave sweepstakes and promotion, underway now. Using the unique code found of specially marked Jack Link’s packages, brand enthusiasts can explore the elusive Sasquatch’s “man cave” online and register for a chance to win a Wild Side Man Cave of their own. As no true

Sugar Free Energy

On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In

Tailgating Treats

This fall—from Sept. 1 through Oct. 31—an exciting Milwaukee’s Best promotion is giving one lucky guy the chance to win “the mother of all tailgating trucks.” Exciting POS materials feature tailgate truck visuals and messaging on how beer drinkers can enter for the chance to win the tailgate truck. Men love great beer and tailgating

Pemmican To Give Away Free Beef Jerky

Taylor, Mich.-based Marfood USA Inc. plans to launch its new Pemmican Web site on April 1 by giving away a free bag of Pemmican Beef Jerky every minute of the day. Consumers must visit www.pemmican.com on April 1 between 12:01am and 11:59pm to register for a chance to win. “We purposely chose April fool’s to

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